GENPEAU
We create a more beautiful tomorrow with Genpeau’s
technology that brings out your radiance.
Research &
innovation
GENPEAU is a derma-cosmetic brand that combines pharmaceutical research-based biotechnology and dermatological science. Its mission is to restore skin’s natural balance and maintain a healthy condition. By scientifically analysing the mechanisms of action of active ingredients and designing stable delivery systems, it creates formulas that are effectively absorbed by the skin without irritation.
Genesis of Peau
GENPEAU CORPORATION is built on the naming of “Genesis of Peau” — pursuing the essential beauty of skin, and providing healthy beauty through skin-safe, non-irritating cosmetics.
Created with GENPEAU’s top cosmetic and pharmaceutical researchers, and guided by challenge, passion, quality and trust, the entire manufacturing line runs inside a CGMP clean facility dedicated to cosmetics.
Company Story
Founded in 2014 as Zenpure Co., Ltd. — a decade of research,
certification and steady growth toward GENPEAU today.
Brand Universe
One research philosophy, expressed across three distinct brands.
Three brands, one house
A premium cosmetics brand that enhances your natural beauty — elevating your value and sophistication.
A premium makeup line that cherishes your elegance, offering a moment where you feel valued — like the main character the instant you use it.
A beauty brand that uncovers the skin’s fundamental beauty, inspired by the purity of nature, like a young tree.
Key Ingredients
Backed by nature, proven in the lab — the actives inside every Genpeau formula.
What’s inside, and why
The four actives behind the Cloud Cushion formula.
Lotus Water
Lotus water drawn from natural lotus in northern Australia — a clean water energy that cleanses skin irritated from outside stimuli and brightens the complexion.
Main Product · LEPRIEL Cloud Cushion
4 Kinds Hyaluronic Acids
Cloud Cushion is enriched with a quadruple hyaluronic-acid complex that delivers deep, long-lasting hydration, penetrating beyond the surface to fill skin with moisture.
Main Product · LEPRIEL Cloud Cushion
Cloud Activator
Deep in the ground, chicory root strengthens the skin barrier — protecting skin exposed to UV light and promoting vitamin D activity.
Main Product · LEPRIEL Cloud Cushion
11 Flower Complex
Flowers that protect themselves from the outside environment and bloom at their most nutritionally complete. Their ‘Tensing Effect’ gives skin a smooth, elastic finish.
Main Product · LEPRIEL Cloud CushionNature, quantified
From fruit enzymes to Jeju horse oil — ingredients chosen for what they do, not just where they’re from.
Natural Ceramide
A skin barrier-like structure that reinforces the skin barrier, protecting moisture and elasticity from evaporation caused by external stimuli.
Main Product · LEPRIEL Cloud Cushion
Papaya Fruit
Rich in vitamins and papain, papaya fruit calms the skin while increasing moisture retention — leaving it moist and clear.
Main Product · PetiTree White Nose Mayu Pack
Rosa Canina Fruit Oil
A drop of wild-seed oil that gives moisture and elasticity through hydration and pH-balance control, while supplying skin with vitamins.
Main Product · LEPRIEL Cloud Cushion
Horse Oil (Mayu)
Fills the skin layer with moisturising power for elasticity and healthy-looking skin. Sourced as premium refined horse oil from Jeju, clean and safe.
Main Product · PetiTree White Nose Mayu Pack
Makeup Line
Two formulas that pair skincare-grade actives with finish and colour.
Cloud Cushion
A multi-functional sunblock foundation cushion offering UV protection, brightening, wrinkle care, coverage, hydration and elasticity in one.
Lotus Water Brightening
Purifies skin and creates a clear, radiant complexion with long-lasting coverage.
3-Step Hydration System
Four types of hyaluronic acid deeply hydrate for lasting moisture.
Skin Barrier Protection
Cloud Activator shields against UV rays (SPF50+ PA+++) and strengthens the skin barrier.
Cloud Cushion — Formula
Enriched with a quadruple hyaluronic-acid complex that delivers deep, long-lasting hydration, penetrating beyond the surface to fill skin with moisture.
78% Antioxidant Ampoule
Infused with 78% antioxidant and moisturising ampoule for a firm, smooth, rejuvenated texture.
Quadruple Hyaluronic Acid
Four types of hyaluronic acid create a 3-step moisture-locking system without stickiness.
Ultimate UV Protection
High-performance SPF50+ PA+++ to shield against both UVA and UVB.
Triangloss Color Balm
The Glow Line gives a soft, dewy shine, while the Color Line delivers vivid colour for versatile lip looks — used together, they create a natural, dimensional gradient effect.
Natural Lip Protection
Naturally derived moisturising ingredients, Ceramide 3 and rosehip fruit oil.
Rich Color Balm Texture
A moisturising balm texture that provides rich colour without clumping or smudging.
Easy Auto-Pencil Design
An easy, convenient auto-pencil format for touch-ups anytime, anywhere.
Daily Care Line
Five essentials that carry the same active-ingredient philosophy into everyday routines.
Repair Eye Cream
A total anti-ageing solution designed to transform skin at its core, improving overall condition and resilience.
Peptide & Ceramide
20 types of peptides and 5 types of ceramides strengthen the skin barrier.
6 Kinds of Hyaluronic Acid
A total hydration solution built on six types of hyaluronic acid.
Double-Functional Care
A dual-functional cosmetic for both wrinkle improvement and whitening.
White Nose Mayu Pack
A nose pack that removes blackheads and whiteheads while balancing skin’s oil and moisture with a biocellulose sheet that boosts essence absorption.
Effective 3-Step Care
Clean, clear nose care in three simple steps.
100% Jeju Horse Oil
Contains horse fat for thorough moisturising and soothing.
Certified Whitening Care
The 3-step formula carries certified whitening-functional properties.
Aloe Vera Soothing Gel
A gentle multi-purpose soothing gel that keeps the whole family refreshed and hydrated from head to toe, formulated for even the most sensitive skin.
Face, Body & Hair
All-in-one care for face, body and hair from a single jar.
Overwhelming 99% Purity
Filled to the brim with premium, clean Jeju-grown aloe vera.
8-Free Clean Formula
Free from parabens, alcohol, benzophenone, artificial pigments, mineral oil, animal-derived oil, mineral wax and silicone.
Micro Whip Cleansing
A dense, whipped micro-bubble foam that clears pores thoroughly while keeping the skin barrier hydrated and comfortable after every wash.
Rich Whipped Cream Foam
Dense micro-bubbles cleanse deep into pores for a thorough wash.
Deep Hydration Boost
Six types of hyaluronic acid deliver moisture that lingers after cleansing.
Moisture & Nourishment
Five types of ceramides strengthen the skin barrier for smooth, radiant skin.
All Clean Up Removal Cream
A wash-off body-hair removal cream formulated with skin-calming, naturally derived ingredients for comfortable, irritation-conscious use.
KFDA-Approved Quasi-Drug
Manufactured to KFDA quasi-drug standards for at-home use.
Natural Ingredients
Infused with rosehip fruit oil, natural Ceramide 3 and Centella Asiatica.
Moisturising & Soothing
Ceramide 3, rosehip fruit oil and Centella Asiatica extract calm skin while it works.
Thank you.
We create a more beautiful tomorrow with Genpeau’s technology that brings out your radiance.
